MICE INDIAA – Most Influential MICE Media Magazine Award Winner 2017

mice-india-media-awardMICE INDIAA – a digital MICE knowledge platform and Industry Resource, started way back in 1999, as a first ever initiative to place India on the MICE map of the world.

Today, it is the Industry’s “Most Influential MICE Media Magazine Award Winner 2017”, conferred at the World MICE Day in Qingdao, China in October 2017.



Editor and CEO, Shekhaar Grovaar speaks at ACE of MICE Istanbul 2018

The global MICE Industry had understood that MICE was the way forward, if economies have to grow. The income multiplier effect generated by any MICE activity, had a far bigger – positive – inclusive impact for the economy, than any other. The then upcoming destinations were making both an aggressive pitch and developing infrastructure to start MICE activities. But MICE for India, as an Incredible destination, was nowhere on the cards. And it was here that MICE INDIAA was launched, to bridge the gap, both for Knowledge dissemination and organizing MICE Events.

Today, MICE INDIAA is the gateway to the world of MICE in India. Vision: Taking India to the World and Bringing the World to India.


MICE INDIAA is a sister entity of a 50 years young, Marketing – Branding – Advertising and Corporate Communications Advisory Firm. The Group basket also homes a specialized Corporate Incentive Travel MICE firm, LUXXURY MICE TRAVEL, aimed to deliver Signature MICE Experiences and Engagements to Corporates.


MICE INDIAA awarded Most Influential MICE Media Magazine Award 2017


The MICE INDIAA journey over the past two decades has been fun, adventurous and insightful. The platform has helped connect and network with global MICE players and partners; Trade shows and Events; Associations, Convention and Visitors Bureaus; Destination Marketing Companies and Tourism Boards around the world. Today MICE INDIAA is a Global Strategic Media Partner with leading MICE trade shows. And also Hosted Buyer Partner from the Indian sub-continent.

First ever fiction narrative on the Indian MICE industry, year 2005In yet another initiative to further strengthen the position of MICE in INDIA, the Editor – Shekhar, penned down the first ever fiction narrative on the MICE industry in 2005‘The Eight Nights MICE Kept Me Awake’.

MICE INDIAA is passionate about MICE. We aspire to be amongst the best – Excellence and Perfection in delivery have been our benchmarks.



Fiction Narrative

In-house Corporate Training Programs

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