AME 2018 – ACE of M.I.C.E. Exhibition by Turkish Airlines is the most colourful MICE Industry events in the world. And delegates who have been a part of show agree with it. MICE INDIA Editor Shekhar shares his perspective
Shekhar | Editor | MICE INDIA | 14 January 2018
Vibrant and Colourful AME 2018
It’s a no brainer as to why the world’s third largest MICE exhibition – the ACE of M.I.C.E. Exhibition chose the theme for 2018 – “MICE Industry Convenes With All of Its Colors!” The show is spectacularly vibrant and colourful from the start; the Bosphorus cruise trip gives a stunning view of the city divided over two continents; the AMEzing party is a night to remember; the Awards night is the high point of the show; the high-calorie Baklawas and the detoxifying Turkish tea are great conversation starters; and of course the Istanbul city is 24×7 and so full of life. During this time of the show in February, the weather is chilling and the city road dividers are full of colourful flowers.
AME 2018 – The numbers
The AME 2018 edition will be held from February 21-23, 2018 at the Istanbul Congress Center. This year the AME 2018 will host around 790 high-level decision-makers and influencers of the industry from over 40 countries, 9,750 B2B pre-scheduled diary appointments, 21 speaking sessions, over 30 global speakers, the popular TECHZONE, 230 national and international exhibitors at 5,000 sq meters of exhibition space at the Istanbul Congress Center, USD 125,000 worth global media coverage value and 150 event sponsors and partners.
Turkish Airlines – the principal sponsor of the show – happily ferries all hosted buyers from across the globe.
The three business days at AME 2018 will bring together over 15,000+ national and international industry professionals, which will inspire MICE tourism to Turkey. The MICE Professionals will have several opportunities to build a strong future for the destination. Istanbul occupies the 8th most popular congress destination position in ICCA rankings; and Associations and Corporates alike prefer the city for its energy and dash it offers. In 2016, the country hosted 34.9 million international visitors for MICE and tourism. With its 3 bridges connecting the two continents together, this geographically unique destination becomes the heart of Europe and Asia.
AME 2018 TECH ZONE
The TECH ZONE at AME 2018 is a corner every delegates loves to visit to understand global technology innovations in the MICE events industry. The participants can touch/feel/experience virtual reality/augmented reality, wearable technology, meaningful use of data, event software and flexible display technologies and more.