It’s a no brainer that the Digital world is the way forward for any business. The Thailand Connect acknowledges its reach and impact; and immerses itself completely to get closer to MICE Travelers and Event Organizers, develops Two new Event Mobile Apps. MICE INDIA shares a story
Shekhar | Editor | MICE INDIA | 24 December 2017
Mobile Apps – Innovation for Differentiation
The Thailand Convention and Exhibition Bureau (Public Organization) (TCEB) is going all out in strengthening its online Digital MICE presence. In an endeavor to make itself available to MICE Delegates and Event Planners around the globe and plethora of service providers, TCEB launches Two New Mobile Apps – the Smart BIZ Event and the Smart BIZ Organizer – creating a mass disruption in favor of the Thailand’s MICE industry.
Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB, said that TCEB is one of the leading agencies which have been supporting and driving Thailand’s MICE industry by the use of technology, creativity, and innovation. Thailand 4.0 strategy is aimed to stimulate the growth of MICE events in the country by using innovation to create differentiation, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of the strategic planning.
“TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications.”
TCEB Digital MICE – Presence and Strategy
Event Mobile Apps
Ms. Sarita Chintakanond, Specialist of TCEB said, “The Smart BIZ Event Mobile App is a one-touch registration system and comprehensive event information, targeted towards MICE delegates. Travellers can download e-copies of event communications and business collaterals, by simply scanning QR codes.
The Smart BIZ Organizer also offers the QR-code scanning feature to help organisers efficiently check-in and search attendees. The app also provides real-time reports and analytics, allowing organisers to know how to improve their business events.